What do we mean when we talk about branding?
A brand uses a "name, term, sign, symbol or design, or a combination of them to symbolise a company
What does it involve and why is it so important?
• Understand wants and needs of customers
• Simplistic
• Memorable and recognizable
• Delivers the message clearly
Interior Design and Branding
How does the nature of the interior of the building affect you?
The interior of a building can affect your mood and also the environment. Mood is mainly down to the colour palette the designers choose, as colours have a chemical effect on your brain. Furthermore if the space is cramped, cluttered and dull this can affect your mood, if the space was light, airy and open your mood would then also change.
What elements are important?
• Colour
• Space
• Lighting
• Way findings
• Patterns
How can we include branding within these elements?
• Key colours
• symbols
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