Typography

Typography can be used on a building and also within, words can become parts of the building or create focal points within a room. There are many ways and techniques to use typography effectively and my research has led me to some interesting ways text and typography can create a brand or logo for the building as such.

- For example this building uses the word "explore" at first glance you think the word has been spelt backwards by accident. However this is done so that the reflection on the building creates the word the right way round. This typography creates a focal point and becomes one of the main parts of the building or one of the most  interesting.

- Typography can also be merged with furniture/storage unit as you can see this 'm' creates a storage unit. I thought  this would be a nice idea for the storage within the building as in different departments it can spell out the strands.

- These simple oversized letters make the building so much more interesting as they merge architectural form and typography together. This lets the building communicate it's function and status through a language of visual arts.